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Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue.

Whether you use a Windows 10 laptop or desktop for work or personal use, you’ll realize that it can quickly accumulate a large amount of data. Hardware failure, cyberattacks, and natural disasters can put this data at risk of being lost forever. Backing up your data regularly is the best way to prevent data loss, and here’s how you can do it.

While there are many similarities among hackers, there are also some key differences among them. Some hackers want money for themselves and resort to evildoings, while others just want to make the world a better place. In this blog post, we will discuss the three main types of hackers and what you need to know about them.

In the world of business, you’ll inevitably hear about the many ways to beef up your cyber security to ensure your company’s and clients’ safety. However, another term is often heard when discussing cyber security: compliance. It’s not talked about as often, but both cyber security and compliance are essential for any business to succeed.

Microsoft Excel is a popular office application used by countless businesses around the world. Unfortunately, many employees are not using it to its full potential. If you’re struggling with Excel, these tips will help improve your spreadsheet skills.

No one likes to think about losing data. But whether it’s due to cyberattacks, disgruntled employees, human error, equipment failure, or natural disasters, a data loss incident is always possible. The best way to avoid losing valuable customer and company information is to have a reliable backup solution.

The IT sector relentlessly comes up with new business solutions that cut costs and increase efficiency. One such innovation is Software-as-a-Service (SaaS). In this post, you’ll learn more about what SaaS is — and why you shouldn’t miss out on it.

Windows 11 is available as a free upgrade for Windows 10 users, and many people — including laptop users — are taking advantage of this new operating system. If you're one of them, then you need to know how to properly tweak Windows 11 features on your laptop so you can make the most of Windows 11.
1. Set up how your device checks for updates
New laptops usually automatically check for updates, but you can also manually do this.

Working from home is becoming popular, primarily because of the flexibility this setup offers. However, one of the biggest concerns for remote workers is how to stay safe and secure while working online. We’ll discuss some cybersecurity tips that can help you stay protected while working from home.

Microsoft 365’s Bookings feature is an incredibly useful tool for organizing tasks and events. If you often struggle to keep track of your schedule, then this feature is definitely for you! Read on to learn the basics of how Bookings works and some tips on how to get the most out of it.